Handling PR disasters

How Do You Handle a PR Disaster Like Greg Smith?

Greg smith the former Goldman Sachs VP who resigned in a New York Times op-ed column and subsequently turned that column into a book about Goldman’s ethical lapses. Things I would do. I would give the public a speech that is very entertaining and detrimental to Greg about how his opinions are wrong so as to spoil his credibility. Second I will develop ethical standards that will be publicized to show we care about our ethics. I will ask customer about our services and publish it. That’s my way of handling such a disaster.